Comscore reports the drop of consumer spending across all income segments. This has to be troubling to online businesses as more research, consideration and comparison will occur in consumer purchases.

Search engine marketing is still critical, though, so businesses can at least be in front of the people who are specifically looking for the products and services they offer. In a market this tough, local online advertising is a requirement for survival, and will separate the businesses that thrive and grow through this downturn, and the ones who fade away. Focus on the opportunities!

This entry was posted on Tuesday, September 2nd, 2008 at 11:34 pm and is filed under Business of Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.